While it may seem complicated, identifying a good PR fit is crucial for your company’s longevity.
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Tag: economy:
Here’s Why You Should Buy More Ads When the Economy Tanks
Marketing budgets are the first to get slashed when the market tightens, but that creates less competition for attention.
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This Is the Future of Brand-Creator Relationships as the Creator Economy Grows
The success of your brand depends on the bonds you build with content creators and influencers. Take a look at where the content creation industry is headed.
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It’s Easy to Cut Your Marketing Budget in a Rocky Economy — But That’s a Bad Idea. Here’s How to Save Money on Your PR Strategy.
Slashing your marketing budget won’t help your business, it’ll slowly kill it. Here’s how to work with your marketing or PR agency to reduce costs while maintaining your competitive edge.
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A Snapshot of the Content Creator and Influencer Economy [Infographic]
Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory. Read the full article at MarketingProfs
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7 Ways to Tweak Your Marketing & Sales Strategies for the New Economy
The world is changing once more as the economies reopen, so make sure your company’s marketing and sales strategies are doing the same.
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3 Ways to Stand Out in the Expert Economy
Our modern-day technological revolution has led to an overwhelming increase in the amount of available information — and an increased demand for those who can help us make sense of it.
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4 Ways to Build Brand Loyalty as the Economy Opens Back Up
With many communities loosening restrictions on how businesses can operate, now is no time to rest on your laurels. Instead, work to build brand loyalty.
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What Does the Crisis Mean for the Sharing Economy?
If the sharing economy cannot deal with its fundamental vulnerabilities in a moment of crisis, it could spell the end of its meteoric rise as a business model.
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The Relationship Economy and 10 Ways to Improve Your Professional Relationships
Relationships are everything in business.
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The Mufasa Metric: Rethinking attribution in the Engagement Economy
Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates.
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Please visit Marketing Land for the full article.
Adaptive marketing: The key to winning in the Engagement Economy
Today’s consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty.
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Please visit Marketing Land for the full article.
The new customer marketing lifecycle in the Engagement Economy
Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low.
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Please visit Marketing Land for the full article.
Back to the future with the Engagement Economy
Columnist Chandar Pattabhiram explains the new Engagement Economy — a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers.
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Please visit Marketing Land for the full article.
Marketing automation for the little guy is helping to power the new economy
Just because startups and freelancers lack dedicated marketing departments, it doesn’t mean they can’t take advantage of marketing automation. Contributor Mary Wallace outlines the emerging opportunities.
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Please visit Marketing Land for the full article.
Social media, the subscription economy and the new face of retail
Columnist John Donnelly III looks at the effect the rise of subscription box services has had on how consumers shop — and advises how retail marketers should adapt.
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Please visit Marketing Land for the full article.
5 Ws of the sharing economy: How social data gives marketers a competitive edge
Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data behind the sharing economy’s explosive growth and what marketers stand to gain from it.
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Please visit Marketing Land for the full article.