effective - Online Marketing

December 1, 2020 News

3 Tips for Effective B2B Marketing Outreach

B2B and B2C customers are very different, and selling to them must take those differences into consideration.

November 24, 2020 Content Marketing

Are Host-Read Podcast Ads More Effective?

Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. Read the full article at MarketingProfs

October 28, 2020 Content Marketing

Effective Link-Building for B2B Marketers

Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site’s backlink profile? This article will guide you through the most effective and sustainable link-building strategies. Read the full article at MarketingProfs

September 28, 2020 Content Marketing

Effective Content Types for Each Stage of the Buyer’s Journey [Infographic]

This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer’s journey. Read the full article at MarketingProfs

September 16, 2020 News

3 Keys to a Highly-Effective Content Marketing Strategy

Zero in on these three areas of content marketing to boost engagement with customers and prospects.

August 16, 2020 News

A Press Release Can Still be One of the Most Effective Marketing Tools&#8212If You Have the Right Contacts

Linking News is a press-release service that gets your info noticed by media outlets that matter.

July 28, 2020 News

3 Effective Marketing Strategies For Selling Digital Products Online

How to get your foot in the door of what could be a $325 billion industry.

June 22, 2020 News

How to Make Your Marketing Emails More Effective

Avoid the dreaded delete button. Here are creative strategies for engaging subscribers with your brand.

April 6, 2020 News

5 Effective Low-Budget Marketing Strategies for Startups

Go back to the basics with these proven methods of effective marketing.

March 17, 2020 Content Marketing

B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]

Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. Read the full article at MarketingProfs

September 25, 2019 Content Marketing

How to Use Infographics as Effective Marketing Tools [Infographic]

Marketers publish infographics because they attract readers and because readers tend to share infographics on social networks. Those are marketing wins–in the form of backlinks, brand awareness, and website visitors. See how you can use infographics in your own marketing. Read the full article at MarketingProfs

September 11, 2019 Content Marketing

Underrated But Effective Link-Building Tactics for SEO [Infographic]

Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results. Read the full article at MarketingProfs

August 12, 2019 Content Marketing

How to Create Effective Sales Enablement Content

In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other–especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both. Read the full article at MarketingProfs

July 17, 2019 Content Marketing

Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]

Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action. Read the full article at MarketingProfs

June 11, 2019 Content Marketing

10 Effective Tactics for Promoting Your Content

Even when you create a great piece of content, it might never be seen if it’s not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics. Read the full article at MarketingProfs