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Tag: effects
Amazon Prime Day’s surprising effects on Google AdWords performance
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale.
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The ins, outs and industry effects of Apple’s Limit Ad Tracking changes
Apple’s most recent iOS update brought with it a stronger setting for preventing advertiser tracking. Columnist Craig Weinberg discusses the implications for marketers.
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Please visit Marketing Land for the full article.