Here are some tips to create long-lasting green initiatives within your brands that you can be proud to promote on Earth Day and beyond.
Continue reading
Tag: efforts
6 Ways to Move Your PR Efforts Forward During the Summer Slowdown
Does it seem like everyone, including reporters, is on vacation right now? Here are six ideas on how to use the summer slowdown to get ahead with your public relations program.
Continue reading
Why Consistency Is Vital to Your Branding Efforts
As a brand grows, consistency reinforces positive values and builds trust and credibility.
Continue reading
Publicity Is Not Free Advertising. Don’t Destroy Your Efforts to Get Press By Slipping Into Sales Mode.
Small businesses undermine their potential by failing to translate press into tangible success.
Continue reading
The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts [Podcast]
Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing. Read the full article at MarketingProfs
Continue reading
How To Avoid Rainbow-Washing In Your Pride Marketing Efforts
Rainbow logo: check. Here’s what else you should consider.
Continue reading
Is It Time to Hibernate or Accelerate Your PR Efforts?
Whether you are aggressively trying to grow your company or simply survive, these public relations strategies will help pay dividends for companies in both the short and long term.
Continue reading
Seven Ways to Show Up Human in Your PR and Marketing Efforts
As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now, so it’s time to humanize your company’s communication in these seven ways. Read the full article at MarketingProfs
Continue reading
Successfully Pivot Your Marketing Efforts Digitally With These 10 Master Courses
Take your business to the next level with an expert digital marketing strategy.
Continue reading
How to Work More Microcontent Into Your Marketing Efforts
If your brand is using social media, then you are already producing microcontent, but there are ways to integrate it more effectively.
Continue reading
4 Steps to Take Your Marketing Efforts to the Next Level
Tailor each marketing experience to your customers so they don’t need to guess about your product’s value.
Continue reading
This Startup Raised $17 Million for Its Efforts to Resurrect Cottage Cheese Sales
Good Culture said its products have a clean ingredient list compared to legacy brands and sources its dairy from pasture-raised cows.
Continue reading
3 Reasons You’re Not Seeing Tangible ROI With Your Social Media Efforts
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand.
Continue reading
The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
Continue reading
The new attribution challenge: Understanding how marketing and sales work together
When it comes to attribution, many businesses face a huge disconnect between their sales and marketing teams. Contributor Shane Murphy takes a look at the challenge and how to solve it.
Continue reading
Please visit Marketing Land for the full article.
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts.
Continue reading
Please visit Marketing Land for the full article.
Timeline: Google’s ongoing efforts to address brand safety on YouTube
Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns.
Continue reading
Please visit Marketing Land for the full article.