email - Online Marketing

February 19, 2017 Uncategorized

Turn your email challenges into opportunities to get more personal

Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance — and are enhanced by — your other digital marketing activities.

Please visit Marketing Land for the full article.

February 15, 2017 Uncategorized

Cortana introduces ‘suggested reminders’ based on email content

Useful feature will automatically remind of users time-sensitive events.

Please visit Marketing Land for the full article.

January 26, 2017 Uncategorized

Using marketing automation to create successful email programs in 2017

Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces.

Please visit Marketing Land for the full article.

January 23, 2017 Uncategorized

7 easy wins to add to your email marketing to-do list

Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White shares seven ways to give your email marketing a boost.

Please visit Marketing Land for the full article.

December 8, 2016 Uncategorized

When to launch holiday-themed email campaigns: A playbook for marketers

It’s time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.

Please visit Marketing Land for the full article.

November 29, 2016 Uncategorized

Return Path buys email deliverability specialist Email Copilot

The acquisition will be integrated into the email service provider’s platform to boost its deliverability capabilities.

Please visit Marketing Land for the full article.

November 8, 2016 Uncategorized

Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences

Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails.

Please visit Marketing Land for the full article.

November 2, 2016 Uncategorized

Mastering the email ecosystem for effective marketing

From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle.

Please visit Marketing Land for the full article.

November 1, 2016 Uncategorized

Marketing Day: The MarTech landscape, OTA’s email audit & account-based marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

October 5, 2016 Uncategorized

How to find the email personalization sweet spot

How do you send personalized messages without getting too personal? Columnist Scott Heimes discusses ways marketers can engage their email subscribers without overstepping boundaries.

Please visit Marketing Land for the full article.

October 2, 2016 Uncategorized

A CMO’s View: How the The Palace’s email marketing brings Detroit Pistons fans home

As CMO for the Palace at Auburn Hills, Charlie Metzger says its his job to bring people together and provide a fantastic fan experience.

Please visit Marketing Land for the full article.

October 5, 2015 Uncategorized

MARKETING CLASS: Generating Email Leads + Build Your List with “Paid” Subscribers

Listen to the Episode Below Download iTunes Stitcher SoundCloud Preview above. To get the full version, click here Tim Bourquin, teaches the leadgen + list building strategy that’s “blown-off” by amateurs but the little-known, (not so) closely guarded secret of real online entrepreneurs. Tim Bourquin is a proven entrepreneur who’s sold several online businesses and the founder […]