email - Online Marketing

May 23, 2017 Uncategorized

12 email marketing fundamentals to master

Columnist Mary Wallace provides a primer on email marketing fundamentals for newbies and veterans alike, noting that advanced technology is useless if you don’t get these right.

Please visit Marketing Land for the full article.

May 15, 2017 Uncategorized

How a free email course can help you sell more physical products

Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people who are ready to buy.

Please visit Marketing Land for the full article.

May 8, 2017 Uncategorized

Three ways to put your valuable email data to work

From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing efforts.

Please visit Marketing Land for the full article.

May 2, 2017 Uncategorized

MailChimp’s email automations are now free to everyone

The email service provider is announcing that its triggered emails — previously only for paid users — are now available at no cost.

Please visit Marketing Land for the full article.

April 12, 2017 Uncategorized

Email shines even brighter with Gmail and Google Wallet

Contributor Matt McGowan explains why Google’s announcement that users can now send and request money in Gmail on Android is a huge boon for email marketers and ESPs.

Please visit Marketing Land for the full article.

April 6, 2017 Uncategorized

Facebook adds email signup & Page Like call-to-action buttons to Instant Articles

Facebook has also started testing buttons for people to sign up for a publisher’s digital subscription free trial and to install its app.

Please visit Marketing Land for the full article.

April 5, 2017 Uncategorized

Marketing Day: Snapchat ads, Twitter Lite & email marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

April 5, 2017 Uncategorized

3 brands that do email marketing right

Columnist Len Shneyder looks at email marketing tactics that have worked for Uber, eBay and REI and explains how you can apply them to your own email marketing strategy.

Please visit Marketing Land for the full article.

March 27, 2017 Uncategorized

Make me an offer: Rating the effectiveness of common email offers

Free shipping or a percentage off fail to impress these days, so which subject line offers actually work? Columnist Jason Warnock discusses the email offers and messaging that will resonate the most with your subscribers.

Please visit Marketing Land for the full article.

March 19, 2017 Uncategorized

Emarsys: Verizon’s exit from email services prompts strategic opportunity by marketers

The marketing cloud’s CMO suggests ways to counter the dwindling of email diversity.

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March 16, 2017 Uncategorized

Email in 2017: Dying platform or still a worthy investment?

Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow.

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

How James Allen marries email & remarketing to win over brides & grooms

The e-commerce jewelry site’s CMO says both are pivotal to her brand’s marketing strategy.

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

How JamesAllen.com marries email & remarketing to win over brides & grooms

The e-commerce jewelry site’s CMO says both are pivotal to her brand’s marketing strategy.

Please visit Marketing Land for the full article.

March 8, 2017 Uncategorized

Why email is taking center stage in marketing innovation

From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations we can expect to see more of in 2017.

Please visit Marketing Land for the full article.

March 1, 2017 Uncategorized

Marketing Day: 2017 email benchmark report, Denny’s wins Twitter & Instagram Story ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 22, 2017 Uncategorized

5 tips for sending an email blast without getting blacklisted

Marketers need to plan carefully to ensure their email campaigns actually reach inboxes. Columnist Scott Heimes outlines five tips to help you avoid the dreaded blacklist.

Please visit Marketing Land for the full article.