Logic may guide decisions in marketing, but emotions win the heart. They are vital in today’s marketing if you want to stand out, be memorable and build lasting relationships, but it isn’t the easiest to do — so here are some tips to get started.
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Tag: emotional
Digital Storytelling: How Brands Can Use Authenticity and Emotional Connection to Stand Out Online
Effective storytelling can help construct strong bonds between brands and audiences.
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Do a Deep Emotional Dive to Tell a Better Brand Story
It doesn’t matter how polished you look on Instagram: If you don’t own the parts of you that are hiding from the public eye, they will end up owning you.
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This Entrepreneur Turned His ‘Emotional Rock Bottom’ Into an Empathy Movement, Fueled by a Thought-Provoking Card Game That Sold Out in 5 Days
Michael Tennant is the founder of Curiosity Lab, the idealistic marketing group that generated more than $400,000 in revenue in six months and has grown 500% year over year.
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How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers’ needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired … Read the full article at MarketingProfs
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7 Psychological Hacks You Can Use to Launch an Emotional Social Campaign
Consumer disenchantment with social media advertising is the problem. How are you going to fix it?
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Making emotional connections in a digital era
Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections.
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