Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality.
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Tag: emotions
Sticky now tracks eyes and emotions to guide your ad campaign
The new Sticky AdVantage service can analyze more kinds of ads — and provide more campaign feedback — than the company’s previous AdEmotion.
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Marketers: Track emotions, not just numbers
Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers.
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Please visit Marketing Land for the full article.