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Tag: engagement
Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.
First rule? Always be posting. Second: Be timely. And six more.
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Earn 60 Percent More Engagement with These 9 Email List Segmentation Strategies
Divide and conquer your target audience with list segmentation and personalization strategies that make every email subscriber feel like your most important prospect.
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Marketing Day: Live chat best practices, the holy grail of engagement & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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The holy grail of engagement starts with your employees
If your employees aren’t engaged, your marketing efforts will be for naught. Columnist Karen Steele discusses four ways to help you create a culture of engagement in your organization.
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5 Facebook algorithm hacks to up your content marketing game
It’s a question that plagues every content marketer: How do you increase engagement on Facebook? Contributor Sweta Patel shares tips to help you boost your content performance on the platform.
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Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for performance.
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How the iPhone spawned the evolution of mobile engagement
Contributor Josh Todd takes a look at how the iPhone transformed marketing and communications, the challenges that ensued and what the next frontier will be for marketers.
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Customer engagement in the age of mobile, social and messaging
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers.
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7 Real-World Tips for Better Social Engagement
Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with…
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The Mufasa Metric: Rethinking attribution in the Engagement Economy
Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates.
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Marketo acquires sales engagement tool ToutApp
The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.
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Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
Don’t let “quantity over quality” be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics.
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Adaptive marketing: The key to winning in the Engagement Economy
Today’s consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty.
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The new customer marketing lifecycle in the Engagement Economy
Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low.
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An introduction to streaming analytics for marketing and customer engagement
Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers.
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Back to the future with the Engagement Economy
Columnist Chandar Pattabhiram explains the new Engagement Economy — a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers.
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