Reacting to the market is out, targeting is in.
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Tag: engine:
5 Ways to Change SEO Strategies in an AI Search Engine World
Google and Bing are making major changes to their search engines, which will require businesses to update their SEO strategies to stay ahead of the curve.
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How to Rebrand Without Losing Your Search Engine Rankings
Sometimes rebranding becomes necessary. No matter how disruptive it sounds, with good planning, it is highly effective and can be a game-changer.
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Your New Content Marketing Engine: Podcasting
Many of us still rely on traditional content types to drive our content marketing and thought leadership. It’s time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here’s the why and how-to. Read the full article at MarketingProfs
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Artificial Intelligence and marketing, the new engine of business
To ensure that each ecommerce project is sustainable and generates new and more connections to be able to maintain itself in low seasons, an optimized digital marketing strategy will undoubtedly be necessary.
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How to Strategically Generate Search Engine Traffic
Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI.
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Quality score in 2017: Should you care?
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.
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WP Engine launches Content Performance analytics tool
Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and topics.
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Call for entries: The 2017 Search Engine Land Awards
The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today.
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Oracle adds chatbots, smarter recommendation engine to its Clouds
The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.
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Optimizely buys Experiment Engine for its optimization tools
Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments for web and mobile.
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Please visit Marketing Land for the full article.
Revcontent buys content rec engine Rover
By bringing in-house this machine learning-powered detector of user interest, the content rec service hopes to ‘own the interest graph.’
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Please visit Marketing Land for the full article.
WP Engine: Top WordPress plug-ins and themes generated more than a quarter of a billion dollars since 2010
The WordPress hosting service also shares the top dozen plug-ins on its platform.
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Please visit Marketing Land for the full article.