The Programmatic Compliance Tool — which Even says is the only one to track compliance after the click — sends suspected violations to human supervisors.
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Email shines even brighter with Gmail and Google Wallet
Contributor Matt McGowan explains why Google’s announcement that users can now send and request money in Gmail on Android is a huge boon for email marketers and ESPs.
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Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
Don’t let “quantity over quality” be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics.
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