The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half of 2020, with growth driven by lighter listeners and at-home listeners, according to recent research from Nielsen. Read the full article at MarketingProfs
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Tag: evolution
How the Evolution of Video Content Will Influence Brand Visibility in 2021
In 2021, brands must evolve to produce relevant video content or risk losing followers.
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The Evolution of Power: Marketer vs. Machine
Algorithms anticipate our needs and desires so well that it is an open question if consumers are really making their own decisions or just feel as though they are.
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How the iPhone spawned the evolution of mobile engagement
Contributor Josh Todd takes a look at how the iPhone transformed marketing and communications, the challenges that ensued and what the next frontier will be for marketers.
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Please visit Marketing Land for the full article.
The evolution required to achieve a sustainable online ecosystem
How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation.
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Please visit Marketing Land for the full article.
The evolution of the customer journey in 2017: Optimizing moments that matter
As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels.
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Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’
The acquisition of the personalization/optimization service is intended to help publishers segment their sites for types of users, as e-commerce sites do.
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Please visit Marketing Land for the full article.
The evolution of the programmatic superchannel
Is your marketing strategy multichannel? Omnichannel? Columnist Lewis Gersh says smart marketers worry less about terminology than ideology in trying to piece together the ultimate programmatic superchannel.
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Social CMO to social CMI: the insight-driven evolution in the enterprise
Social data’s not just for marketing anymore, argues contributor Will McInnes. The insights derived from it can be applied to customer service, product development and all across the enterprise.
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Please visit Marketing Land for the full article.