B2B decision-makers prefer thought leadership content that isn’t salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs
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Tag: executives
Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact
Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads. Read the full article at MarketingProfs
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6 Simple Ways C-Level Executives Can Leverage Webinars for Brand Growth
As a leader in your industry, you have knowledge to share. Webinars are a perfect way to do that.
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How Entrepreneurs and Executives Can Develop a Writing Habit — and Why They Should
An executive with the ability to communicate clearly through the written world can reap many benefits.
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