Here are some strategies for getting customers to offer up the information you really need, about their experience.
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Tag: experience
Why a ‘Personal’ Customer Experience Is Critical to Your Business’ Success
Personalization? Customers don’t fear it; they expect it. Just be sure to be transparent about how you use their data.
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Improve Your Conversion Rate and Increase Revenue With These User Experience Design Essentials
Don’t deter your customers with a poor website design.
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Marketing Day: Chatbots in the consumer search experience, Facebook news & email deliverability
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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B2B products are facing a CX make-or-break moment. Here’s why
An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to B2B product teams.
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Achieve big testing wins by analyzing results by device type
Responsive design sites utilize the same HTML for users, regardless of device — but that doesn’t mean that all users are getting the same experience. Columnist Abraham Nord shares a case study in which segmenting results by device type provided insights that led to a significant conversion boost.
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Why emotion is crucial to create brand advocates — and what you can do about it
How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage.
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Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage
This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and personalization.
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95% of online shoppers say a positive return experience drives loyalty [Report]
Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process.
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Adobe launches a super-cloud to manage customer experience
This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to traditional TV.
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Improving the social shopping experience: Facebook Shoppable Feed ads
Facebook recently started testing product ads that let retailers showcase multi-product imagery within the news feed. Contributor Laura Collins takes a look at the format and explains why it’s time for your brand to hop on board.
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3 ways to thrive in the year of customer experience
Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to help your brand stay a step ahead.
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Shaping the shopping experience: Our top retail columns for 2016
What retail trends captivated our readers this past year? From IoT to Amazon, our most popular retail columns covered a wide range of topics. Read on for more!
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Marketing Day: The customer experience, top 2016 local search insights & Amazon Go
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Google introduces Android Auto ‘phone-screen experience’ to expand market
Initiative seeks to make Android Auto experience accessible on the handset, to those without compatible in-dash displays.
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Brand X: Why customer experience is a cloud marketing must-have
Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why.
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Tracking the confusing reality of the cross-social experience
As users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a cross-channel metric that can travel with the customer.
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