Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: facebook
Facebook admits its 10th measurement mistake since September
The mistake — mischarged clicks on video carousel ads by smartphone web users — is the first that directly affected advertisers’ wallets.
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Instagram copies Snapchat’s selfie masks, as Facebook and Messenger already have
Instagram could also copy Snapchat by selling sponsored face filters to advertisers.
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Marketing Day: Link relevancy vs authority, Facebook AI efforts & affiliate networks
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
How Facebook is using AI to penalize spammy, ad-heavy websites in its News Feed
Facebook will curtail the reach of organic posts and ads that link to web pages with too little original content and too many annoying, offensive ads.
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Facebook Lead Ads just got a whole lot more useful with offline conversion data
The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion activity.
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Marketing Day: Facebook rights manager, pixel upgrades & earnings reports
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Someone reposted your Page’s Facebook video? You can now take some of their ad $
Facebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender’s ad revenue.
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Facebook pixels get upgrade to track actions & page data
A change to the Facebook pixel will now pass a page’s click data and metadata back to Facebook.
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SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20
Ratings are based on NPS survey data from 23,000 small businesses.
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Facebook Marketplace update: 8% more spend is being pushed to Audience Network
Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains why Audience Network is worth testing for your next campaign.
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Facebook begins retargeting potential travelers with ads featuring flight info
Facebook’s Dynamic Ads for Travel for Flights can run across Facebook, Instagram and its Audience Network ad network.
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Facebook Spaces & the risky virtualization of retail
As Facebook pushes into VR with Spaces, columnist and Bitly senior content strategist Blaise Lucey takes a look at how will virtual reality will affect e-commerce and the retail experience.
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Marketing Day: Facebook related articles, weather data & social media monetization
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook tests its News Feed with a new form of Related Articles
Facebook will show additional articles related to topics many people are talking about before a user clicks to read a story.
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My advice to Google and Facebook on brand safety
Columnist James Green calls on tech behemoths Facebook and Google to work together to allow for transparency that will help fight ad fraud and ensure brand safety.
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Facebook now lets businesses match user IDs across Messenger and their own apps, sites
Facebook previously gave businesses one ID when someone contacted them on Messenger and another when that person logged in to their apps or sites.
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