Facebook demoed its first, full-fledged virtual reality product at its annual developer conference, F8.
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Tag: facebook
Facebook Messenger makes chatbots easier to find and use with new Discover tab, Chat Extensions
“We have a shot at becoming the Yellow Pages of messaging apps,” says Facebook’s Messenger boss, David Marcus.
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How Turner’s Super Deluxe gets most of its Facebook Live viewers to watch live
Turner’s digital entertainment arm uses hours-long broadcasts, proprietary software and off-Facebook experiences to average nearly 680,000 live views.
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The Secret to Driving Facebook and Display Ad ROI
Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and…
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Marketing Day: New Facebook metrics, Twitter adds 3rd party measurement & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook changes some measurements for Pages’ organic videos
Facebook adds more minutes-viewed metrics, adjusts period-based measurements and removes aggregate 10-second view count.
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Facebook now has more than 5 million monthly advertisers
Over the past year or so, Facebook has attracted a million new advertisers roughly every six months.
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Facebook adds new Estimated Daily Results report, upgrades Delivery Insights
New enhancements make it easier to estimate Facebook Ad results and find more data on how you are reaching specific audiences.
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Marketing Day: Facebook Instant Articles, Twitter chatbots & Taco Bell’s CMO
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook adds email signup & Page Like call-to-action buttons to Instant Articles
Facebook has also started testing buttons for people to sign up for a publisher’s digital subscription free trial and to install its app.
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Marketing Day: Facebook Canvas ads, Android OS surpasses Windows & live video
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook expands branded content program, will mark posts as ‘paid’
Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for.
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Marketing Day: Facebook copies Snapchat again, Twitter pre-roll ad news & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook brings more Snapchat functionality into its mobile app
Facebook has come out with a variety of features to enhance videos and pictures that continue to blur the lines between it and Snapchat.
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Facebook adopts header bidding to make its ad network more competitive with Google’s
By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal.
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UTM tags + Facebook ads = awesome
If you’re testing out Facebook advertising for lead gen, understanding the results can be tricky. Contributor Brett Middleton outlines three optimization tactics to help you make data-driven decisions.
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How to harness the power of Facebook Local Pages to drive in-store sales
Facebook’s 1.74 billion monthly active mobile users aren’t just “liking” photos of their friends and family; they’re using it to discover where to eat, shop and travel. Contributor Tom Kuhr explains the importance of knowing how to use Local Pages to your advantage.
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