On consumer privacy, the EU and US appear to be headed in opposite directions.
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Tag: facebook
Marketing Day: James Allen CMO interview, Facebook Instant Articles & native ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook will let publishers show more ads in Instant Articles
Facebook is giving more flexibility to publishers within its Instant Articles feature, allowing extra manual and automated monetization methods.
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Marketing Day: Facebook Messenger, quality content & Optimizely’s OTT TV solution
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories
Messenger Day lets people post photos and videos to a running diary that expires after 24 hours, like they can on Facebook, Instagram and Snapchat.
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Video: See how Facebook inserts mid-roll ads in non-live videos
Facebook has started inserting ads in the middle of some non-live videos. Here’s what it’s like to watch one.
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Facebook to phase out Atlas brand, shift tools & clients to Facebook’s products
Facebook is starting to fold Atlas’s measurement products into Facebook’s own tools and will transition Atlas’s remaining clients as well.
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Facebook Messenger adds option for chat bots to avoid chatting
Messenger bots can prevent people from typing in text to reply and make them use non-native menu buttons instead.
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Facebook Messenger adds option for chatbots to avoid chatting
Messenger bots can prevent people from typing in text to reply and make them use non-native menu buttons instead.
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Pro tips for every Facebook visual ad type
From carousel ads to dynamic ads to video ads and more, columnist Brad O’Brien offers tips on how you can increase performance for Facebook ads of any variety.
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How Facebook Messenger bots can now push out native, episodic content
Octane AI’s Convos creates standalone messaging threads that can shared as links outside of Facebook Messenger.
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Marketing Day: Facebook Live streams, Amazon Alexa & marketing automation
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Why longer Facebook Live streams mean more engagement
Less isn’t necessarily more when it comes to video. Contributor Carla Marshall explains why the longer you can stream a Facebook Live video, the better your chance of generating engagement.
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Marketing Day: Machine learning, Facebook ad news & a report on Snapchat usage
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook opens mid-roll ads to more Live broadcasters, starts non-live test
Eligible video creators in the US will be able to insert 20-second ad breaks four minutes into live streams with at least 300 concurrent viewers.
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Facebook, Google the global app-install leaders, but Twitter wins for retention
Apple Search Ads also delivered high user retention for non-gaming apps.
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Mark Zuckerberg’s manifesto: how Facebook will connect the world, beat fake news and pop the filter bubble
The CEO describes the next phase of Facebook in a nearly 6,000 word missive.
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