Company seeks to make local employee recruiting easier, generate more SMB loyalty and perhaps some additional revenue in the process.
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Tag: facebook
Marketing Day: Top 10 video creators, Facebook Shoppable Feed ads & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Improving the social shopping experience: Facebook Shoppable Feed ads
Facebook recently started testing product ads that let retailers showcase multi-product imagery within the news feed. Contributor Laura Collins takes a look at the format and explains why it’s time for your brand to hop on board.
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Marketing Day: Facebook turns up the noise, 2017 Hashtag Bowl winners & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook turns sound on by default in videos, debuts TV apps
By playing videos with the sound on and on people’s TVs, Facebook is upping its push to become a destination for video viewers and video ad dollars.
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Marketing Day: Facebook activity report, user generated content & AI-based marketing tools
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Report: Facebook activity dwindles in 2016, influencer marketing is up
Mavrck has shown that Facebook activity has declined from 2015 to 2016, with fewer posts and engagement across the board.
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Beyond the Like: Measuring Facebook Reactions
Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content.
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Facebook opens itself to measurement audit, gives brands more control over video ad buys
Facebook will sell video ads based on the industry’s viewability standard and introduce a new sound-on option.
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Facebook starts opening its black box to keep advertisers from avoiding Audience Network
Criticized for a lack of transparency, Facebook has started making concessions, including talks about private marketplaces.
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A look back at the stats behind the 2016 Facebook holiday advertising season
Columnist Andrew Waber takes a look at Facebook advertising activity during the holiday season to uncover trends that will help you stay ahead of the curve.
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Facebook updates News Feed algorithm to show more timely and authentic stories
Facebook’s combating fake news by improving its News Feed algorithm based on two new signals.
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Facebook opens its ad network’s video ads to independent viewability checks
Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook’s own 50% in view standard.
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Marketing Day: Facebook News Feed updates, Twitter’s Explore tab & Square’s new campaign
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook updates News Feed algorithm to focus on video completion rates
Facebook is now using an evaluative criteria known as “percent completed” to see whether to surface video in the News Feed.
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Facebook tests putting its news feed ads in Messenger to make app more plug-and-pay for brands
Facebook starts pushing news feed ads to Messenger to relieve its ad load pressure and ease in advertisers.
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Facebook begins to test out a feature to kill Snapchat
Instagram Stories are coming to a Facebook mobile experience near you.
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