Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: facebook
Facebook will measure how its ads compare against, complement TV campaigns
Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework.
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Social media ad fatigue: How to combat it without spending all day making new creatives
Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively.
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Facebook will target ads to people based on store visits, offline purchases, calls to businesses
Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting.
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Facebook will add ‘more human review’ of ad-targeting options
After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last week.
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Facebook’s removal of 4 ad targeting options does not apply to existing campaigns
The disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new campaigns.
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Marketing Day: AdWords competitive analysis, micro-moments & Facebook ad targeting news
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’
A ProPublica report has revealed the perils of relying on an unchecked algorithm and self-reported user data.
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A search marketer’s view of Facebook’s advertising platform
Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook Ads territory.
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Marketing Day: Facebook tests Bonfire video app, a personalization road map & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook tests a new ad format that puts it further ahead of its competitors
Studies show Facebook ads are competitive with search and outperform other social media. Wesley Young looks at what makes Facebook effective and provides four takeaways for planning your ad campaigns.
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The duopoly dilemma: Is it worth buying digital media beyond Facebook and Google?
As Google and Facebook continue to dominate the digital ad industry and smaller players shrink, columnist James Green discusses why you need to look beyond the walled gardens and seek value everywhere.
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Facebook adds publishers’ logos to links in search results, trending lists
Facebook hopes the logos will make people more aware of their news sources but is not yet adding them to its main home for news: people’s news feeds.
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Marketing Day: Facebook to penalize fake video posts, Quora ad news & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook will penalize fake videos in latest news feed algorithm update
Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images.
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Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV
Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.
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Facebook redesigns news feed with larger link previews, circular profile photos
While mostly cosmetic, Facebook’s changes are meant to make its social network easier to use.
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