Live streams that started using Facebook’s in-app camera or post composer will now publish to Story and news feed by default.
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Facebook lets brands promote publishers’, influencers’ posts as ads
Facebook is also adding controls for brands to specify who can tag them in a post and for creators to manage who can promote their posts.
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Facebook lets brands promote publisher & influencer posts as ads
New controls let brands specify who can tag them in a post and let creators manage who can promote their posts.
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Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores
By letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers’ holiday budgets — and the pressure on Snapchat.
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Facebook debuts Watch, its home for original shows
Facebook’s Watch tab will be available through its mobile apps, site and TV apps, but only to a limited number of people in the U.S. at first.
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Facebook bans advertisers, Pages that disguise links violating its rules
Facebook will use artificial intelligence and new human review processes to detect disguised, or “cloaked,” links that breach its policies.
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Marketing Day: Digital commerce report, Facebook Audience Network updates & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook looks to clean up Audience Network with higher standard for counting clicks
Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds.
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Facebook extends dynamic ad retargeting to real estate listings
Facebook’s Dynamic Ads for Real Estate can promote a home’s price, availability and bedroom count to people who had browsed a realtor’s site or app.
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Facebook will rank links to slow-loading pages lower in people’s news feeds
Facebook’s algorithm will estimate how long it takes a page to load from its mobile app and use that information when ranking people’s feeds.
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Marketing Day: New Snapchat ad metrics, Facebook Custom Audiences & Quora ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 tools, tips and hacks to maximize your SEO output Aug 1, 2017 by Brian Patterson Columnist Brian Patterson believes that SEO success depends not…
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Facebook will let brands target ads to people who RSVPed to their Pages’ events
Advertisers will be able to create Custom Audiences of people who responded to an individual event created by a brand’s Facebook Page or all events.
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Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves.
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European regulators turning up the heat on Facebook, other social sites to modify terms
Social sites are being pushed to craft T&Cs very different from those in the US.
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Facebook lets brands, publishers connect Groups to their Pages
Facebook is opening up Groups to Pages but will not yet allow Page owners to target ads to Group members through Custom Audiences.
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Marketing Day: Facebook to test Instant Article subscriptions, 2017 Landy Awards & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook plans to start testing Instant Article subscriptions as soon as October
Last night, Facebook’s Campbell Brown confirmed the company’s plan to start testing paywalls for Instant Article publishers as soon as October.
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