facebook - Online Marketing

July 13, 2017 Uncategorized

Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The AMP is a lie Jul 14, 2017 by Patrick Stox Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your…

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July 13, 2017 Uncategorized

Facebook tests ads in Marketplace, its Craigslist-like shopping section

In a US-only test, Facebook will slot some brands’ dynamic product ads among people’s item listings in Marketplace.

Please visit Marketing Land for the full article.

July 10, 2017 Uncategorized

Marketing Day: Facebook Messenger ads, Prime Day drives Prime memberships & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 10, 2017 Uncategorized

Facebook expands test to show News Feed-like ads in Messenger globally

The sponsored message inventory is available by default for Facebook Traffic and Conversion campaign objectives.

Please visit Marketing Land for the full article.

July 2, 2017 Uncategorized

How video ad quality affects campaign performance on Facebook

How much time and money should you put into a video to get results? Contributor Aden Andrus looks at the relationship between video ad quality and campaign performance on Facebook.

Please visit Marketing Land for the full article.

June 29, 2017 Uncategorized

Marketing Day: In-house SEO, featured snippets & Facebook targets spammers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

June 29, 2017 Uncategorized

Facebook targets individual spammers with latest news feed tweak

Facebook has identified a small group of spammers and will penalize links that those accounts share more than the average Facebook user.

Please visit Marketing Land for the full article.

June 28, 2017 Uncategorized

Marketing Day: Google’s VR ad concept, new Facebook metrics & Amazon’s Prime Day

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

June 28, 2017 Uncategorized

Facebook will tell brands if the people clicking their ads actually made it to their sites

Facebook will measure when a brand’s site loads after people click an ad to visit it and how many of those people are new visitors.

Please visit Marketing Land for the full article.

June 27, 2017 Uncategorized

Marketing Day: Facebook Messenger’s Discover tab, LinkedIn’s Sponsored InMail & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

June 26, 2017 Uncategorized

Facebook aims for TV ad dollars with household-wide ad targeting

Brands will be able to advertise to everyone who lives in the same household and break down their ads’ performance by household income and composition.

Please visit Marketing Land for the full article.

June 26, 2017 Uncategorized

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns

Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece.

Please visit Marketing Land for the full article.

June 26, 2017 Uncategorized

Facebook Messenger’s M assistant now suggests saving links, calling people

Messenger began rolling out M Suggestions in April to augment people’s conversations and make them more aware of under-the-radar features.

Please visit Marketing Land for the full article.

June 22, 2017 Uncategorized

Facebook to launch app for video creators later this year

Facebook’s app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app.

Please visit Marketing Land for the full article.

June 19, 2017 Uncategorized

7 changes by Facebook that make it a real local search player

Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search.

Please visit Marketing Land for the full article.