Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: facebook
Facebook brings value metrics to campaigns to help advertisers target the best customers
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value.
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Marketing Day: AdWords 2017 roadmap, Facebook Instant Articles & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook slots ads in Instant Articles’ Related Articles sections
All publishers in Facebook’s ad network can now feature ads within “Related Articles” sections at the bottom of their Instant Articles.
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Facebook adds templates for Canvas ads, extends iAd-like format to Collections
Advertisers can pick from three plug-and-play templates and now use Canvas posts in Facebook’s shoppable Collection ads.
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Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook rolls out software tool to make AMP, Apple News pages more like Instant Articles
Facebook’s tool will automatically convert Instant Articles to Google’s AMP and Apple’s Apple News formats.
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Facebook and Google have dominated smartphone screens for the past three years
Facebook has three and Google has six of the top 15 apps, says comScore.
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E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day
As temperatures start to rise and people break out their BBQ grills, columnist Andrew Waber takes a look at the Memorial Day period and its impact on e-commerce ad prices on Facebook.
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Facebook wants to automate publishers’ direct-sold video ad deals
Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps.
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Facebook enables all Pages to add guests to Live broadcasts on iOS
Facebook’s Live With feature lets marketers add a brand spokesperson or member of the audience to a broadcast.
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Marketing Day: Facebook offers publishers guidance, Dwyer Group CMO interview & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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After recent News Feed changes, Facebook offers guidance for publishers
Recent changes to target clickbait, misinformation and sensationalism may have some publishers nervous.
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Marketing Day: Facebook to live-stream MLB games, Twitter updates privacy policy & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Facebook will live-stream 20 MLB games starting tomorrow
Twitter won’t be the only social network broadcasting a Major League Baseball game tomorrow night.
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Marketing Day: Facebook fights clickbait, Google I/O roundup & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Progressive profiling: Why it’s a win for you and your customers May 17, 2017 by Ryan Phelan Contributor Ryan Phelan explains the benefits of…
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Facebook now pinpoints individual posts to keep clickbait out of the News Feed
By evaluating individual posts, Facebook can better isolate and eliminate the occasional clickbait from the average publisher.
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