Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Tag: facebook’s
Facebook’s Canvas ads get easier to create (and recreate) with new API
Canvas API enables brands to automate the production process through third-party marketing tools.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Content audits, Facebook’s shoppable Collection ads & Google Posts
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Facebook’s shoppable ‘Collection’ ad is its latest iAd-like format
Facebook’s Collection ads combine brand and direct-response elements, like video and product catalogs, and coincide with a new measurement category.
Continue reading
Please visit Marketing Land for the full article.
People are starting to see Facebook’s disputed content alerts
Fake news labeling comes after user flagging and third-party fact-checking.
Continue reading
Please visit Marketing Land for the full article.
How to track Facebook’s ratio of ads to organic posts in your desktop news feed
The Facebook Ad Spotter extension for Chrome browsers highlights ads as they appear in the news feed and calculates the ratio of ads to organic posts.
Continue reading
Please visit Marketing Land for the full article.
Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017
Google to see total ad revenues jump nearly 15% in the US. Snapchat and Amazon to gain US mobile ad share.
Continue reading
Please visit Marketing Land for the full article.
Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories
Messenger Day lets people post photos and videos to a running diary that expires after 24 hours, like they can on Facebook, Instagram and Snapchat.
Continue reading
Please visit Marketing Land for the full article.
With 1M apps to date, Facebook’s analytics tool adds features but hasn’t fixed measurement error
Developers can compare two audience segments at a time and break down their audiences based on the sites that sent them.
Continue reading
Please visit Marketing Land for the full article.
Facebook’s ad policies revised to encourage inclusion and diversity
Facebook’s ad policies have been updated to increase opportunity and prohibit discrimination.
Continue reading
Please visit Marketing Land for the full article.
Instagram won’t fix Facebook’s ad load dilemma yet, but video might
Facebook may max out on the number of ads it can stuff between posts, but what about the ads it’s inserting within posts?
Continue reading
Please visit Marketing Land for the full article.
Facebook’s Q4 2016 earnings report in 7 charts
The numbers that matter from Facebook’s latest quarterly earnings report and what they say about the social network’s ad business.
Continue reading
Please visit Marketing Land for the full article.
Facebook’s Trending updates deemphasize personalization and leverage publishers
Facebook’s Trending stories are focusing more on regional interest stories governed by discussion from multiple publishers.
Continue reading
Please visit Marketing Land for the full article.
A marketer’s guide to Facebook’s fake news problem and what is being done to fix it
What constitutes fake news, and what exactly is Facebook doing to combat it? Columnist Kristine Schachinger discusses the next steps in the social network’s battle against the spread of false information.
Continue reading
Please visit Marketing Land for the full article.
Facebook’s retargeted ads broadened to include rivals’ site, Page audiences
By expanding the retargeting pool, Facebook’s Dynamic Ads can do a better job of finding new customers for brands, including from rivals.
Continue reading
Please visit Marketing Land for the full article.
Facebook’s mid-roll video ads will be limited to 15 seconds
Advertisers can pick content categories they do or don’t want their ads to interrupt, but may want more control over placement.
Continue reading
Please visit Marketing Land for the full article.
Marketing Land’s Top 10 News Stories Of 2016: Facebook’s measurement errors, Snapchat geofilters & more
We begin two weeks of year-in-review coverage with a look at the most popular news stories of 2016 as covered by the Marketing Land editorial team.
Continue reading
Please visit Marketing Land for the full article.