facebook's - Online Marketing

December 15, 2016 Uncategorized

Marketing Day: Machine learning, Facebook’s latest metrics error & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

December 15, 2016 Uncategorized

Facebook’s latest measurement error undercounted Instant Articles traffic

For those keeping count, this is the fourth time Facebook has disclosed measurement errors in as many months.

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December 14, 2016 Uncategorized

[Podcast] Marketing Land Live #38: Facebook’s measurement mistakes with Jeanne Bright of DigitasLBi

In this week’s show, we talk about Facebook’s continued struggle with measuring and reporting data related to ad campaigns, video views and more — a “comedy of errors,” as our special guest calls it — and its impact on brands and publishers.

Please visit Marketing Land for the full article.

December 6, 2016 Uncategorized

How Facebook’s measurement errors have eroded marketers’ trust

Facebook’s measurement errors have led some brands to question their investments and agencies to recalibrate their content evaluations.

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November 21, 2016 Uncategorized

The limitations of Facebook’s anti-discrimination policy and others like it

Facebook recently removed “Ethnic Affinities” targeting on its ad platform, but contributor Andy Taylor notes that this update only addresses the most immediate and obvious ways discrimination based on ethnicity can be perpetrated.

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November 1, 2016 Uncategorized

Facebook’s Q3 2016 earnings call: ad load issues, ad-blocker blocking, a video-only feed

What advertisers should know from Facebook’s Q3 2016 earnings call.

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November 1, 2016 Uncategorized

Facebook’s Q3 2016 earnings report in 7 charts

The numbers that matter from Facebook’s latest quarterly earnings report and what they say about the social network’s ad business.

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October 27, 2016 Uncategorized

Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention

“Ethnic Affinity” targeting has been offered for nearly two years, has real benefits and is legal for many types of ads.

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October 12, 2016 Uncategorized

MarTech Today: AMP status, Facebook’s ad diversions & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: After 4 months & 125M+ pages indexed, where are we with AMP? Oct 12, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from…

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October 6, 2016 Uncategorized

Facebook’s new Events app could be a Trojan Horse rival to Google Calendar

Facebook’s Events app offers an in-app calendar that can sync schedules from other calendars, like Apple’s iCal, Microsoft’s Exchange and Google Calendar.

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October 5, 2016 Uncategorized

With mobile home tab MIA, Facebook’s desktop-only Live Map offers best view of global broadcasts

From political stump speeches to local TV news to piracy to porn, there’s a lot of programming being broadcast through Facebook Live.

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October 2, 2016 Uncategorized

Facebook’s Marketplace gets the mobile home tab that was supposed to go to Live

In April Facebook said it would replace the Messenger tab on its mobile app’s home screen with one for Live. On Monday it gave the slot to Marketplace.

Please visit Marketing Land for the full article.