Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: fake
Facebook will penalize fake videos in latest news feed algorithm update
Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images.
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What are the risks for businesses that are getting fake reviews on Google?
Creating fake reviews might seem like a great way to boost your business’s local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you’re not just violating Google’s guidelines — you’re breaking the law.
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Meet the fake news of the online marketing world (that Google loves!): Review sites
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones.
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Is your demand-side platform real or fake?
How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale signs to look for.
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To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt
Buyers will be able to see which sellers have been authenticated by publishers.
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Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]
In this week’s podcast, we discuss Google’s efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results.
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Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.
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Is Google really keeping fake listings off Google Maps?
A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins takes a deep dive.
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Locksmiths try again to sue Google over fake local listings
Search engines can assert immunity under Section 230 of the Communications Decency Act.
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Marketing Day: Martech data, avoiding fake news on GDN & YouTube’s latest milestone
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
Thanks to programmatic targeting, brands can find their ads displaying next to editorial and other ad content that may not be in keeping with their values and messaging.
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Methbot, fake news and five other reasons SEM/SEO interest will surge
Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the industry.
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A marketer’s guide to Facebook’s fake news problem and what is being done to fix it
What constitutes fake news, and what exactly is Facebook doing to combat it? Columnist Kristine Schachinger discusses the next steps in the social network’s battle against the spread of false information.
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The fake information epidemic and how it will hurt local search in 2017
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.
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How Google is tackling fake news, and why it should not do it alone
What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle — and already is tackling — this problem.
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Can tech conquer fake news?
Fraudulent news sites threaten the credibility of online content, but the question is whether technology can understand what is false.
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