Emotionally powerful narratives will keep people riveted by your business book. Fiction can show you how to write them.
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Tag: fiction
How to Begin Writing Your Lead-Generating Non-Fiction Book
A non-fiction book, written by an entrepreneur or professional, can boost status and authority, but it can be difficult to know where to start
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What teen fiction can teach you about writing ad copy
What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.
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Separate marketing technology fact from fiction at MarTech Conference in 2 weeks
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these…
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Please visit Marketing Land for the full article.