Privacy is becoming prioritized and third-party cookies are disappearing. Instead of spending more to reach the exact same audience, businesses will have to find another way to help them reach their audiences more efficiently and effectively.
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Tag: fight
Attack of the clones: Here’s a script to fight duplicated ads
Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there’s a script for that.
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How to fight against online ad fraud (in 6 steps)
In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency’s methods to help you take action.
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6 battles your content must fight and how to equip it for victory
Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective.
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Please visit Marketing Land for the full article.