Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.
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IBM’s Watson is now working as a psychologist for ad tech firm Unruly
The UK-based firm is employing the supercomputer to generate large numbers of psychological profiles of potential buyers at scale, cheaply.
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Ad tech firm Dstillery enters B2B arena with intent data from Bombora
The partnership creates B2B ad targeting that employs machine learning to optimize campaigns via layers of intent data.
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‘Beacons are dead,’ says CEO of a retail analytics firm
The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.
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