The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently purchased data management platform.
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Tag: first-party
Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
The New York City-based Vistar says this is the first use of first-party data like CRMs for OOH, and LiveRamp’s first OOH project.
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