As Flash ads face their final fadeout, the video ad platform is working with authentication service DoubleVerify to keep away fraudulent or brand-hostile pages.
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Tag: first
SugarCRM launches first product to help provide a ‘full view of customer’
Called Hint, it automatically finds additional data for CRM contacts and is the initial offering in a new Relationship Intelligence line.
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Branch offers first deep-linking from ads on AMP pages to app content
The deep-linking provider is out with ads for AMP that can link directly to specific content in apps.
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Sprout Social releases first non-developer bot-building platform for Twitter
It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live agent.
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LivePerson offers first out-of-box integration with IBM’s Watson Virtual Agent
Watson’s sophisticated bot can complete user inquiries up to half of the time, without having to hand off to a live agent.
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Watson mans the first cognitive ad for cars
On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime like an expert.
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Janrain offers one of the first GDPR portals for consumer data management
The identity management provider’s new Consent Lifecycle Management provides data management screens for visitors to its clients’ sites or apps.
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Revcontent takes first step in its new ‘Truth Initiative’
The content recommendation service says this initiates a new effort to better filter out fake content and fake news sites.
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Pinterest’s first US ad campaign spans Times Square, Facebook, Instagram, Mic and New York Times
Pinterest will run billboards in Times Square, ads on Facebook and Instagram and branded content on Mic’s and The New York Times’s sites.
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Zvelo complements its free bot detection with first page-level breakdown
The Denver-based anti-malware firm launches its Comprehensive Page-level Traffic service.
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Twitter’s total revenue shrinks for the first time as ad revenue decline steepens
Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.
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Watch: Facebook previews its first social VR product, Facebook Spaces
Facebook demoed its first, full-fledged virtual reality product at its annual developer conference, F8.
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The first Forrester Wave on Digital Intelligence tools tackles customer interaction
Adobe reigns above the others, but no tool covers all 15 capabilities — yet.
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Totango rolls out first chatbot for customer success
The text-based Zoe can pull info on customers or track teamwork in resolving a customer success issue.
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Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay
This allows a user to update loyalty rewards with the same tap to pay, or sign up with a second tap.
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Report: Android app eCPMs beat iOS for first time in Q4
Android eCPMs jumped 79 percent year-over-year in Q4 2016.
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Google releases Chrome version with the first browser support for WebVR
New capability means that users no longer need to download an app to view online VR.
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