Called Avery.ai, it now moves into product development and joins other companies’ efforts to make marketing data more readily accessible.
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Tag: first
A bot for Kia Motors is the first to debut a new Super Bowl ad
The ad, promoting the eco-angles of Kia’s new Niro crossover SUV, stars Melissa McCarthy on a mission to save the planet.
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Bizible launches first self-service custom attribution for B2B
The new service also offers machine learning-generated recommendations.
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Inmoji launches first self-service platform for its interactive emoji-like icons and stickers
Company says the new portal will make it easier and quicker for brands to run campaigns with its unique, clickable icons and rich-media displays.
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Be the first to see the updated SMX West agenda
Search Marketing Expo – SMX West returns for its 10th year completely retooled with with tactic-rich sessions for SEOs and SEMs. Programmed by the Search Engine Land team, the agenda features 60+ sessions, keynotes, clinics and special tracks by Google and Bing to fit your experience and…
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Aprimo gets back on its feet with first major platform update since Teradata spinoff
The Chicago-based company sees itself as the only standalone, independent, end-to-end provider of marketing operations management.
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DataSift offers first analysis at scale of how LinkedIn’s members engage with content
The new service can be used to find and target audiences, boost a brand’s image or improve content marketing.
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My first CES: What I saw, learned and questioned
The Consumer Electronics Show in Las Vegas isn’t just for gadgetheads. Contributor Laurie Keith shares her first impressions of the tech show and what marketers can take away from it.
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Conversable launched the first Twitter-based automated conference guide at CES
The Austin, Texas-based company added Twitter’s automated features to its intelligent conversational platform to create the CES Twitter Guide.
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First you thought your brand dollars were safe… then fake news happened
Ad advertisers grapple with the threat of fake news, columnist Melody Gambino offers tips on how you can protect your brand.
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Amazon delivered its first order via drone
Initial test last week in Cambridgeshire, England, needed only 13 minutes from order to delivery.
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TAG awards first “Certified Against Fraud” seal to 16 digital advertising companies
Google, Integral Ad Science, WP’s GroupM are among the initial recipients.
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AdQuick launches first platform for online-only booking of billboard ads
The new platform also offers the first analytics for out-of-home ads, and can directly transmit ad content to digital billboards.
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Now feel this: Immersion launches first Haptic Ad Service
The new offering provides self-service tools so advertisers can add engine rumble, footsteps, thunder shaking and more to mobile video ads.
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Kontakt.io launches first beacon-only physical showroom
The Berlin-based facility offers iPads, beacons, and applications so that visitors can experience the range of uses for the location-based tech.
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Which came first, the mobile app or the audience?
In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page.
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MarTech Today: IAB’s first report on AR/VR, Google’s RGB-Hex color converter & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: IAB’s first report on VR/AR surveys the terrain for marketers Oct 10, 2016 by Barry Levine The study is a first step toward the organization’s…
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