More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards. Read the full article at MarketingProfs
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Tag: format
Is AMP the answer to format fragmentation?
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.
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AdColony launches a new interactive mobile video format
Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end graphics.
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Twitter’s latest ad format turns Periscope hearts into branded ones
To run branded heart campaigns in Periscope videos, advertisers must go through Twitter’s sales team and pay a flat fee.
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Facebook’s shoppable ‘Collection’ ad is its latest iAd-like format
Facebook’s Collection ads combine brand and direct-response elements, like video and product catalogs, and coincide with a new measurement category.
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New location extension ad format now live on Google Display Network
Some ads may be converted automatically to the new location-specific display ad format.
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Instagram’s carousel format can now include more posts, be used outside of ads
Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos.
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