The term ‘content marketing’ is getting thrown around a lot, but discerning marketers know what’s going on: A lot of things getting labeled as content marketing are anything but.
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Tag: formats
B2B Video Content: Top Goals, Formats, Channels, and Challenges
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing. Read the full article at MarketingProfs
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7 Headline Writing Formats That Get Journalists to Read Your Pitch
Learn the writing techniques that grab a reader’s attention with just a few carefully selected words.
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Marketing Day: People-based marketing, new AdSense formats & Forbes most influential CMOs
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Timberland & Quaker Oats testing new ad formats from PadSquad to stand out on mobile
PadSquad has introduced five new formats including Chatter Bot that brings chatbot technology to mobile ads.
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Please visit Marketing Land for the full article.
AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats
In addition to brand awareness and direct response programs, the Beta program includes a new format that offers data incentives to Verizon Wireless customers.
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Please visit Marketing Land for the full article.