Agents, bots, intelligent self-service and hardware robots are coming for your customers.
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Tag: forrester:
The first Forrester Wave on Digital Intelligence tools tackles customer interaction
Adobe reigns above the others, but no tool covers all 15 capabilities — yet.
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Forrester report: VR is not yet ready for marketers
The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed reality are acting as stepping stones.
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Forrester: Virtual Reality is not yet ready for marketers
The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed reality are acting as stepping stones.
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Sales enablement tools grow up, as Forrester releases first Wave report
The new study evaluates nine tools in a marketing/sales category that, the research firm noted, barely existed a few years ago.
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Forrester: Here are some ways marketers can adapt to messaging apps
These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again.
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