from - Online Marketing

October 29, 2017 News

4 Laws of Sales I Learned From Both Sides of the Transaction

You’ve bought something from somebody that you could have bought from somebody else. Understanding why is a good start to learning how to sell.

October 11, 2017 Uncategorized

‘High-quality content’ tips from Google’s own style guides

To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators.

Please visit Marketing Land for the full article.

October 10, 2017 Uncategorized

Marketing Day: Live from Oculus Connect, Twitter’s ‘Happening Now’ and the new CMO role

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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August 1, 2017 Uncategorized

3 ways to use search query data from Google Search Console

New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report.

Please visit Marketing Land for the full article.

August 1, 2017 Uncategorized

Markforged’s top marketer on making the leap from martech leader to CMO

Cynthia Gumbert will be a panelist for the MarTech Boston session “Making the Leap from Chief Martech to Chief of Marketing.”

Please visit Marketing Land for the full article.

July 17, 2017 Uncategorized

Lead scoring: A bridge from marketing to actual sales

How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success.

Please visit Marketing Land for the full article.

July 10, 2017 Uncategorized

3 ways for marketers to get more from their content

Publishers want exclusivity, and advertisers want amplification, so what’s the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential.

Please visit Marketing Land for the full article.

June 26, 2017 Uncategorized

Branch offers first deep-linking from ads on AMP pages to app content

The deep-linking provider is out with ads for AMP that can link directly to specific content in apps.

Please visit Marketing Land for the full article.

June 22, 2017 Uncategorized

Early performance results from Google’s update to close variants

What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.

Please visit Marketing Land for the full article.

June 14, 2017 Uncategorized

Here’s how ‘customer tech’ may rescue consumers and brands from GDPR

The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare.

Please visit Marketing Land for the full article.

May 31, 2017 Uncategorized

5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report

A look at how mobile and online commerce are changing the retail landscape.

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May 31, 2017 Uncategorized

Takeaways for marketers from a conversation with Coke’s chief technologist

Columnist Rob Rasko chats with Alan Boehme, CTO of Coca-Cola, about how the soft drink giant is evolving technologically by creating a bridge between their company and the entrepreneurial community.

Please visit Marketing Land for the full article.

May 23, 2017 Uncategorized

Not getting what you want from your outreach emails? Follow these 10 steps.

Contributor Andrea Lehr walks you through 10 tips and tricks to help you step up your outreach email efforts and get your content in front of a wider audience.

Please visit Marketing Land for the full article.