Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users.
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Paid search trends from Merkle’s Q1 report
Shopping ads are becoming more important for retailers, the new text ad format isn’t driving CTR increases, and more findings.
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Separate marketing technology fact from fiction at MarTech Conference in 2 weeks
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these…
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2017 SEM growth hacks: Monster growth from brand protection
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.
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The LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creator
After more than eight months leading the pack, UNILAD was knocked to the No. 4 position, behind The LAD Bible, Viral Thread and NTD Television.
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Marketing Day: News from Facebook’s F8, YouTube’s top March ads & IBM Watson
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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4 lessons from a decade of ad tech disruption
Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech.
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How to keep your brand message from being hijacked by surrounding content
As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique “point of view” across the right outlets.
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From the Editor’s Desk: Why we cross-post articles across our three websites
In our latest column, Editor-In-Chief Matt McGee introduces Marketing Land’s new home page and explains how and why you’ll sometimes see the same headline on two of our sites.
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From the Editor’s Desk: Why we cross-post articles across our websites
In our latest column, Editor-In-Chief Matt McGee introduces Marketing Land’s new home page and explains how and why you’ll sometimes see the same headline on two of our sites.
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Please visit Marketing Land for the full article.
AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace
This week: two new approaches to website personalization and one for audience discovery.
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Timberland & Quaker Oats testing new ad formats from PadSquad to stand out on mobile
PadSquad has introduced five new formats including Chatter Bot that brings chatbot technology to mobile ads.
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Apple News goes from walled garden to ‘well-lit garden’ with third-party measurement
The move comes against the backdrop of growing advertiser demand for outside measurement.
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Search & social integration: Takeaways from SMX West
Search and social don’t have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West sessions that looked at how SEO and social media teams can complement each other to provide stronger results.
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Twitter drops usernames from replies, giving full 140 characters to respond
A new change will give you more room to respond and, according to Twitter, make conversations easier to follow.
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Major US brands now pulling ads from YouTube & Google over extremist content
Frustrated over ongoing issues with ads appearing next to extremist content, firms are pulling their ad spend from Google.
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Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv
Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.
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