The marketing cloud’s CMO suggests ways to counter the dwindling of email diversity.
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What influencer marketing can learn from PR’s history
Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry.
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Here’s how & why CDPs differ from CRMs & DMPs
We asked an executive from RedPoint Global if existing customer data systems do the same thing as Customer Data Platforms.
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From algorithms to advertising: 7 steps to introducing AI to marketing
Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish.
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A review of free PPC reporting solutions from Google
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.
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What distinguishes conversion optimization from good design?
Columnist Brian Massey argues that conversion optimization is distinct from other web marketing practices.
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How to keep your app users from dumping you
How do you hold onto users who are abandoning your mobile app? Columnist Josh Todd offers tips on how to keep people engaged and coming back for more.
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From viewable to verified: Here comes the next phase of audience-based buying
Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape.
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What I’ve learned from growing and unfollowing over 250,000 followers on Twitter
Why would you want to purge your Twitter feed? Columnist Travis Wright explains how Twitter helped him build industry relationships — and why he decided to start over.
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Mobile marketing predictions for 2017 from 11 industry veterans
What’s in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy colleagues and clients to share their forecasts for 2017.
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Entrepreneurial lessons from an amateur poker player
What do poker and entrepreneurship have in common? Columnist Liad Agmon shares how playing the game taught him solid lessons as a startup entrepreneur.
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2016 in review: Insights for search marketers from Bing Ads
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017.
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How to get the most value from your marketing metrics
Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue.
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Invaluable B2B marketing hacks we can learn from publishers
Columnist Scott Vaughan shares some of the ways his experience in the media and publishing world has shaped the strategies and tactics he’s applied to his B2B marketing efforts.
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Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day
With just over two months to go before next year’s Super Bowl, brands are releasing their plans for the big game.
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Generating leads from content: Placing calls to action
What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers.
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Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay.
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