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Tag: future
How Predictive Analytics Can Help Your Business See the Future (Infographic)
An investment in predictive analytics may give your business the competitive advantage it needs.
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5 Trends Shaping the Future of Content Marketing
Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.
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Advertising on Amazon for Today, the Holidays and the Future: What You Need to Do
One of the big stories of the moment is the buzz around Amazon’s intense push into broader advertising endeavors. Plan to be a part of it.
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Forget B2B and B2C; the future of marketing is P2P
Move over, B2B and B2C marketing. Columnist Joe Hyland believes marketers need to embrace person-to-person (P2P) marketing and connect with their customers on a human level.
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Please visit Marketing Land for the full article.
Aetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’
As brands enter this new phase of digital transformation, their redefinition of customer experience can also help redefine themselves.
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Please visit Marketing Land for the full article.
The future of AI marketing applications in retail
From customer segmentation to virtual agents, columnist Daniel Faggella explores the ways artificial intelligence is reshaping retail marketing.
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Please visit Marketing Land for the full article.
How the QVC/HSN merger illuminates the future of omnichannel shopping
That future depends on what kind of shopping experience customers want.
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Please visit Marketing Land for the full article.
What’s the future of modern commerce? Or, why did Amazon buy Whole Foods?
Today’s retail environment demands a shift in mindset and an unprecedented level of consumer understanding. Contributor Brian Solis lays out the path he believes retailers must take to be successful.
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Please visit Marketing Land for the full article.
Pioneering CMOs discuss the future at MarTech
I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries. The advent of marketing automation 10 years ago was arguably the Big Bang of martech. For the first time ever, the former…
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Please visit Marketing Land for the full article.
The future (and present) of programmatic TV
Columnist Grace Kaye takes a look at the current state of programmatic TV advertising and predicts what we can expect to see within the next few years.
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Please visit Marketing Land for the full article.
For emerging ad exchange NYIAX, it’s back to the future
Now in a pilot, NYIAX adapts Nasdaq tech, future ad contracts and blockchain to power a new approach for buying and selling digital ads.
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Please visit Marketing Land for the full article.
MarTech, conversational UI, and the future of connecting with customers
Contributor Jeff Eckman recaps a session by MarTech San Francisco 2017 speaker Nick Pandolfi of Google’s Global Product Partnerships team in which he shares Google’s view on this emerging topic, as well as five tips on designing for the conversational interface.
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Please visit Marketing Land for the full article.
3 predictions about the future of SEO
What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.
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Please visit Marketing Land for the full article.
Marketing Day: Paid search trends, the future of local discovery & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
The future of local discovery
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term.
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Please visit Marketing Land for the full article.
Why the future is all about PASO — personal assistant search optimization
Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers.
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Please visit Marketing Land for the full article.