Gen Z loves micro-influencers, YouTube, Snapchat and Instagram. What more do you need to know?
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Tag: generation
Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company
Emotional connections keep customers coming back.
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Does Your Website Have This Important Lead-Generation Feature?
There could be a slew of customers waiting if you incorporate it.
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How to Avoid Each of the 6 Most Common Reasons Digital Lead Generation Systems Fail
Many entrepreneurs abandon their sales funnel before giving it sufficient resources and time to succeed.
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The Generation Gap: 6 Tips to Help You Understand and Serve Millennial and Generation X Clients
Each generation requires its own unique focus.
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Stop Spending So Much Money on Lead Generation and Do This Instead
Always chasing sales, leads and customers is not the way to grow a business.
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3 Ways to Reach ‘Generation Z’ this Holiday Season
Did you know that it’s not uncommon for this age group to create fake personas on Facebook and Instagram and save their real profiles for trusted friends?
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The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle.
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What is demand generation marketing?
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He…
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Acxiom launches Audience Cloud for unified generation of audience segments and targeting
The marketing data provider says this self-service tool is the first to provide people-based targeting for all selected publishers at once.
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The resurgence of brand marketing in a demand generation world
Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes brand marketing must be core to your marketing effort and suggests a “brand plus demand” approach.
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Why call tracking helps improve PPC lead generation account performance
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.
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