Tag: getting
3 ways intent data is getting better for B2B marketers
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition.
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What are the risks for businesses that are getting fake reviews on Google?
Creating fake reviews might seem like a great way to boost your business’s local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you’re not just violating Google’s guidelines — you’re breaking the law.
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Snapchat’s Snapcodes decline in getting brands new followers, eclipsed by deep links
Of the 1.94 million new followers that 1,100 brands attracted in Q2 2017, 1.10 million were added via deep links versus 205,707 via Snapcodes.
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Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition.
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Finally getting (Linked)In on the retargeting action
LinkedIn’s official rollout of Matched Audiences in April highlighted new audience targeting options. Columnist Laura Collins explains why retargeting works and why advertisers should be taking advantage of the changes.
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Not getting what you want from your outreach emails? Follow these 10 steps.
Contributor Andrea Lehr walks you through 10 tips and tricks to help you step up your outreach email efforts and get your content in front of a wider audience.
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Getting ahead of the game with predictive analytics
Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used.
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Marketing Day: Interview with Lenovo’s CMO, getting display measurement right & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Wendy’s gives #NuggsForCarter a year of free nuggets for getting the most retweets ever
In just over a month, Carter Wilkerson’s tweet asking Wendy’s for free nuggets has earned 3.42 million retweets, surpassing Ellen’s Oscar tweet.
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Getting the most bang for your buck: 11 CRO opportunities
Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — see her column for inspiration and actionable tips!
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SEM account management: Part 1 — How to avoid getting fired
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs.
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Marketers are sending fewer emails & getting better open rates [SendGrid]
SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016’s 9.8 sends per-month.
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5 tips for sending an email blast without getting blacklisted
Marketers need to plan carefully to ensure their email campaigns actually reach inboxes. Columnist Scott Heimes outlines five tips to help you avoid the dreaded blacklist.
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The power of data ownership in 2017
Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences.
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