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Tag: Google AdWords
The Perfect Settings for a Google AdWords Campaign
One wrong choice and your ad campaign could bite the dust. Instead, follow this expert’s advice for getting your Google AdWords campaign right from the start.
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The Google Guidelines You Must Follow – or Risk Losing Your AdWords Account
Stay in Google’s good graces with these easy-to-follow tips.
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4 Tips for Using Google’s Keyword Matching Tool to Spend Your Ad Budget Wisely
Before you start burning through your Google AdWords budget, use this smart tool to help you match your keywords with real buyers.
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Get the Most From Google’s Keyword Planner
Put Google’s massive storehouse of data to use to come up with a great keyword list.
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The Essentials You Need to Know to Set up an Effective Remarketing Campaign
Find out how to set up a remarketing campaign in your Google AdWords account so you can reach out again to every person who visits your website, long after they’ve left.
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Display advertising: 3 ways to improve your campaign targeting
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy.
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