Here are the questions to ask your SEO company to will give you a better understanding of its strategy before hiring it (or considering tossing it to the curb).
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Tag: Google Analytics
Display advertising: 3 ways to improve your campaign targeting
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy.
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Please visit Marketing Land for the full article.
Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.
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Please visit Marketing Land for the full article.
Google Data Studio adds third-party data connectors from Supermetrics and others
The new Community Connectors make it possible to easily bring social, display and other platform data into Data Studio.
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Please visit Marketing Land for the full article.