‘Hardware, software and AI’ is Google’s competitive recipe for this new ecosystem.
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Tag: Google Home
CMO audit series, Part 5: The rise of digital assistants
As digital assistants become more pervasive, how will marketers adapt? Columnist Scott Rayden outlines the steps you can take to help your brand stay ahead of this emerging trend.
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Resulticks’ marketing platform now offers a new channel: Voice agent
The Singapore-based company says this is the first voice agent integrated with a full customer life cycle.
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Google Home partnership with Condé Nast’s Vogue offers new model for publishers
It points the way toward a new form of “interactive audio” with provocative branding, content and commerce possibilities.
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