google - Online Marketing

March 30, 2017 Uncategorized

April Fools’ Day 2017: Google Maps plays Ms. Pac-Man, Amazon Echo’s Petlexa

The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway.

Please visit Marketing Land for the full article.

March 30, 2017 Uncategorized

April Fools’ Day 2017: Google Maps plays Ms. Pac-Man, Amazon Echo’s Petlexa & more

The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

Marketing Day: Twitter replies, Google to advertisers & Google Optimize

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

Google is set to expand its store visits program to thousands more advertisers

Improved measurement techniques and machine learning-powered modeling have helped Google track more than 4 billion store visits from ads.

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

A/B testing solution Google Optimize is out of beta and free for everyone

The A/B testing platform runs on top of Google Analytics.

Please visit Marketing Land for the full article.

March 28, 2017 Uncategorized

After ad boycotts, Google promises new reporting & review processes for upset advertisers

Google’s chief business officer also promises to hire ‘significant numbers of people’ to help handle advertiser objections when ads appear alongside objectionable content.

Please visit Marketing Land for the full article.

March 22, 2017 Uncategorized

Google site search is on the way out. Now what?

With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives.

Please visit Marketing Land for the full article.

March 22, 2017 Uncategorized

Google Posts now gives museums, movies, musicians & sports groups dedicated space in search

Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment.

Please visit Marketing Land for the full article.

March 21, 2017 Uncategorized

Major US brands now pulling ads from YouTube & Google over extremist content

Frustrated over ongoing issues with ads appearing next to extremist content, firms are pulling their ad spend from Google.

Please visit Marketing Land for the full article.

March 21, 2017 Uncategorized

Seriously, Google, can you just make exact match exact?

In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.

Please visit Marketing Land for the full article.

March 20, 2017 Uncategorized

Google thaws (a little) on defamation cases

Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation.

Please visit Marketing Land for the full article.

March 20, 2017 Uncategorized

What happens when Google pushes into branding and messaging?

As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding.

Please visit Marketing Land for the full article.