google - Online Marketing

January 25, 2017 Uncategorized

Google: $26 billion in Q4 revenue beats expectations but earnings down

Total company revenues for 2016 were $90.3 billion vs. $75 billion in 2015.

Please visit Marketing Land for the full article.

January 23, 2017 Uncategorized

Oracle complains to EU that Google now has unfair ad-targeting advantage

The company argues that Google’s ability to combine datasets exceeds rivals.

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January 23, 2017 Uncategorized

Google starts releasing live Android Instant Apps

BuzzFeed, Wish, Periscope, and Viki are the first Android apps released with Android Instant App availability.

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January 22, 2017 Uncategorized

Marketing Day: Google AMP, Super Bowl ads & #WomensMarch on Facebook

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 22, 2017 Uncategorized

Google AMP carousels are multiplying!

Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.

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January 19, 2017 Uncategorized

YouTube gains access to Google account data for ad targeting, teases new measurement solution

YouTube also says it is working on new measurement solution to improve cross-screen measurement.

Please visit Marketing Land for the full article.

January 12, 2017 Uncategorized

A simple checklist to prep for the Google mobile-first index

Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google’s mobile-first index will represent an opportunity — not a threat.

Please visit Marketing Land for the full article.

January 12, 2017 Uncategorized

Google taking another run at simple website creation for small businesses

The site builder is presented under the websites tab in GMB and pre-populated, with customization options.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

Responsive ads for the Google Display Network: 6 months in

As of January 31, AdWords advertisers will no longer be able to create or edit standard text ads for the Display Network, and Google is encouraging the adoption of responsive ads instead. Columnist Anna Shirley explains this new ad format and shares some results from her company’s initial testing.

Please visit Marketing Land for the full article.

January 4, 2017 Uncategorized

Google launching free mobile site creation tool in India, will it come to North America?

Google has offered similar programs in the US in the past.

Please visit Marketing Land for the full article.

December 18, 2016 Uncategorized

Google studying ways to fix offensive search suggestions & results

Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.

Please visit Marketing Land for the full article.