Optimize for conversions and Rotate evenly options are no longer supported for TrueView ads.
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Tag: google
New wave of referrer spam wrecking Google Analytics data
If you’re seeing a lot of referral traffic in your Google Analytics data, you’re not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google’s consideration.
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How Google is tackling fake news, and why it should not do it alone
What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle — and already is tackling — this problem.
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SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.
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Marketing Day: Echos, Google store visits & Facebook censorship
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Google beefs up Store Visits reporting in AdWords in time for Black Friday
The company also shared insights on mobile’s role in driving store visits on Black Friday last year.
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Marketing Day: Mobile ads, Google app promotions & social media
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Google gives app marketers more ways to promote their apps with ads
Automated video ads, new Play inventory and in-app purchase audience modeling are now available.
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Marketing Day: Facebook & Google fake news, Instagram live video & location marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Why Google might not be able to stop “fake news”
Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it.
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Marketing Day: Pinterest Explore tab, Google fights fake news & Twitter’s new anti-harassment tools
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Google posts its new policy against fake news & ‘misrepresentative’ sites
AdSense publishers will no longer be allowed to place ad units on misleading content.
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How to avoid an outbound link penalty from Google
We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well.
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What it’s like to use Snap Inc.’s Google Glass-like Spectacles
Hands on with Snap Inc.’s video-recording sunglasses.
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Google to EU on Android: your way means less innovation and higher prices
Google makes several strong arguments but not all are equally persuasive.
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Top 10 YouTube ads in October: Google & Microsoft take the lead, but overall video views are down
Total video views for the top ten ads dropped significantly in October – bringing in a combined 47.6 million last month compared to 75.1 million in September.
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Google introduces Android Auto ‘phone-screen experience’ to expand market
Initiative seeks to make Android Auto experience accessible on the handset, to those without compatible in-dash displays.
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