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Tag: google
3 Things You Can Do to Improve Your Ad’s Clickthrough Rate and Lower Your Cost Per Click
If you really want to improve your Google AdWords’ results, perform these three maintenance tasks and watch your CTR skyrocket.
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Implementing 2 Advanced Google AdWords Strategies
Find out how Dynamic Search Ads and Call-Only Campaigns can give you that competitive edge you need on Google AdWords.
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Markets with home service ads: Service-area businesses are coming back to the local results
There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date.
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Marketing Day: AdWords Scripts, LinkedIn & AI and Google Tag Manager
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Local SEO: 7 Google My Business questions asked and answered
At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers.
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Are Home Service Ads the death of home-based businesses on Google?
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility.
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Marketing Day: Chrome ad blocking, Google extends olive branch to publishers & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Google’s Sridhar Ramaswamy on Chrome ad blocking: ‘It’s the ultimate fallback option’
Google hopes its browser initiative will obviate consumer demand for mobile ad blockers.
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Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
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How the Russian search market looks now
Contributor Brendan McGonigle examines shifts in the Russian search market resulting from Google’s recent move to come into compliance with Russian competition law.
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Google announces new anti-fraud initiatives for DoubleClick Bid Manager
The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated refunds.
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Marketing Day: Google My Business, AI for link building & Instagram’s 2M monthly advertisers
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Google is making strides with Google My Business
Though Google My Business isn’t perfect, columnist Brian Smith believes that recent updates and added features illustrate Google’s commitment to making the platform work for local business owners.
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SEO 101: Which URL versions to add to Google Search Console
Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage.
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6 things you need to know about Google’s Q&A feature on Google Maps
Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature.
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Mobile & desktop SEO: Different results, different content strategies
You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.
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