google - Online Marketing

July 4, 2017 Uncategorized

Google goes after mobile native advertising with new AdSense formats

Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.

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June 28, 2017 Uncategorized

Google shows off its VR advertising concept

With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing it.

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June 28, 2017 Uncategorized

PaveAI unveils AI-powered platform to turn Google Analytics into actions

Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue.

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June 27, 2017 Uncategorized

Google My Business website builder SEO review

Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it’s worth your time.

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June 15, 2017 Uncategorized

Marketing Day: AMP for WordPress, Google My Business & Amazon buys Whole Foods

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

June 15, 2017 Uncategorized

Dear Google: 4 suggestions for fixing your massive problem with fake reviews

Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.

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June 14, 2017 Uncategorized

Marketing Day: Google Shopping, brand safety & CMOs on the future of martech

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

June 14, 2017 Uncategorized

Why ‘good’ isn’t good enough in Google Shopping

Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors.

Please visit Marketing Land for the full article.

June 13, 2017 Uncategorized

Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod

Overall, 33 percent interested in HomePod, but price identified as the most important feature among most likely buyers.

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June 12, 2017 Uncategorized

Google rolling out GMB simple website creator

Designed for developing markets, it may become popular in the US, where large numbers of SMBs still don’t have websites.

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June 6, 2017 Uncategorized

Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free

Despite less traffic, paid subscriber conversion said to be up fourfold.

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June 4, 2017 Uncategorized

Google updates YouTube creator guidelines for ad-friendly content

For advertiser brand safety protections, hateful and incendiary content will not be monetized.

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June 1, 2017 Uncategorized

Marketing Day: Google ad-blocking news, LinkedIn’s Matched Audiences & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

June 1, 2017 Uncategorized

Google confirms it will start blocking ‘annoying’ ads on Chrome next year

A new report will notify publishers when ads on their sites don’t meet the Better Ads Standards and enable them to take action before ads are blocked on their sites.

Please visit Marketing Land for the full article.