google - Online Marketing

May 24, 2017 Uncategorized

AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads

Google says AMP ads can load up to 5 seconds faster than standard display ads.

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May 24, 2017 Uncategorized

Facebook and Google have dominated smartphone screens for the past three years

Facebook has three and Google has six of the top 15 apps, says comScore.

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May 23, 2017 Uncategorized

Google is testing 11 variations of black links in search results

Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface.

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May 22, 2017 Uncategorized

Live blog: Google Marketing Next opening keynote

Google’s annual event for advertisers is expected to have a variety of product announcements.

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May 22, 2017 Uncategorized

Google Next: YouTube location extensions, in-store sales measurement now available

Google beefing up offline analytics with more in-store visitation and sales data.

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May 22, 2017 Uncategorized

Google launches free Google Attribution, hopes to kick last-click attribution to the curb

Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations.

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May 18, 2017 Uncategorized

7 unannounced updates to Google My Business we’ve seen in 2017

Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes.

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May 18, 2017 Uncategorized

[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

In this week’s episode, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.

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May 18, 2017 Uncategorized

Google pushes AMP Ads adoption, announces Celtra & MOAT integrations

AMP ads can load as quickly as the AMP pages they appear on.

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May 18, 2017 Uncategorized

Google Assistant comes to iPhone, adds alerts, hands-free calling & more

Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.

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May 17, 2017 Uncategorized

The anatomy of ad copy relevance: The new Google standard

Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts.

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May 17, 2017 Uncategorized

Google adds more ads to Play Store, and other app ads news from I/O

The company says its ads have driven five billion app installs.

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May 16, 2017 Uncategorized

Marketing Day: Facebook fights clickbait, Google I/O roundup & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Progressive profiling: Why it’s a win for you and your customers May 17, 2017 by Ryan Phelan Contributor Ryan Phelan explains the benefits of…

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