grow - Online Marketing

July 12, 2017 Uncategorized

SEM growth hack #4: Grow ROI with cross-channel optimization

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.

Please visit Marketing Land for the full article.

June 11, 2017 Uncategorized

Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire…

Please visit Marketing Land for the full article.

June 4, 2017 Uncategorized

Grow Customer Lifetime Value with People-Based Search Marketing

Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the…

Please visit Marketing Land for the full article.

May 21, 2017 Uncategorized

At IAB Programmatic Symposium, digital advertising looks to grow up

The industry organization promotes the new name of ‘automation,’ a new framework and a new urgency as brands proclaim: ‘Enough is enough.’

Please visit Marketing Land for the full article.

March 13, 2017 Uncategorized

Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017

Google to see total ad revenues jump nearly 15% in the US. Snapchat and Amazon to gain US mobile ad share.

Please visit Marketing Land for the full article.

February 13, 2017 Uncategorized

4 ways to grow your return on personalization

Columnist Jim Dicso shares how brands can maximize their personalization efforts and build stronger, lasting customer relationships.

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

6 ways to grow your podcast audience with SEO

Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.

Please visit Marketing Land for the full article.